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#HowITheragun
A well-being ritual
A heightened emotional state
A lead character in the story
A well-being ritual
A heightened emotional state
A lead character in the story
Case Study
Therabody
#HowITheragun: Transforming Therabody from a recovery tool for the elite to an everyday ritual that unlocks movement.
Problem
Coming out of the pandemic, Therabody was experiencing a slow down in growth. With Amazon copycats at significantly lower prices, Therabody needed to differentiate the brand, reclaim leadership and stimulate sales.
Insight
Born from everyday limitations, Theragun turns an “I can’t” into “I can.”
New Narrative
From recovery tool for elite athletes to an everyday ritual for well-being, #HowITheragun became a framework for consistency and future growth.
Results
A record-setting 2022 with revenue up 77%.