Taskrabbit

Problem

Taskrabbit needed to create trust between Taskers and Clients, unify global markets and differentiate itself in a sea of new players.

Insight

People are held back by problems but inspired by opportunities, and a Task creates opportunity for both client and Tasker.

New Narrative

An updated brand strategy, visual identity and Platform Idea taking TaskRabbit from a problem-solution connector to a brand built by people with a shared spirit of determination to live life on their terms.