Case Study

MUTHA

Never Selfish:
Future-proofing MUTHA with dimension and attitude, because self care is not an act, it’s a muthafuckin attitude.

Problem

Building a cult following through product launches, distribution and bold visual identity, MUTHA needed to future-proof the business with a strong POV beyond product and a more diverse portrayal of beauty.

Insight

Self Love is not a fleeting moment we apologize for, it’s a constant state we aspire to live in.

New Narrative

MUTHA puts all bodies on a pedestal and dimensionalizes all power: strength, vulnerability, serenity, sexuality, pleasure, resilience, evolution.

Results

MUTHA awareness doubled and the brand attracted new retail partnerships including Violet Gray.