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Distinct teams, distinct cities, distinct spirit. The invitation continues by celebrating how each city makes the diamond uniquely theirs.
Case Study
Nike Diamond
The New Ball Game:
Reviving the diamond by celebrating the next generation playing baseball their way.
Reviving the diamond by celebrating the next generation playing baseball their way.
Problem
Youth don’t need baseball, baseball needs youth. Diamond Sports consideration was down with 36% of parents saying their kids lost interest in baseball. As a partner to the MLB, Nike was committed to encourage more play and needed a partner to bring energy to the diamond.
Insight
Diamonds shine brighter with color.
New Narrative
From an aging white man’s sport with too many rules to an engaging game being redefined by youth with little regard for the playbook, it’s a new ball game.
Results
In 2022, Diamond Sports consideration is rising with 20% fewer parents reporting their children lost interest.
