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And it also caught a couple of headlines.
Case Study
Nike SB
Don’t Make Plans: Creating energy for Nike SB by contributing to skate culture creatively and authentically.
Problem
5 years since Nike SB’s last signature shoe launch, the Nike SB team needed to create big energy with Ishod Wair’s signature shoe drop.
Insight
Anything but typical, Ishod’s creativity is born from chaos.
New Narrative
A modern homage to the iconic 2009 film Today Was a Good Day featuring Paul Rodriguez, Don’t Make Plans bridged LA skate culture then and now, adding a hefty dose of chaos and spontaneity that only Ishod could bring.
Results
Nike’s “best in class” launch Q3 2021 and one of SB’s most successful shoe launches in their 20 year history, the shoes sold out within 24 hours, the team topped views and shares and caught headlines from Thrasher to Complex.
